Back Rx® : Science-Powered Back Pain Relief That Works

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A Heal Factory LLC Company

Transforming Chronic Pain Care

Heal Factory exists to transform chronic pain care with affordable, empathetic self‑care that empowers millions to heal beyond the clinic.

“Healing invisible pain. Empowering visible lives.”

Meet our Founders
Discover How Back Rx® Works

The Beginning

Our Founding Story

A journey from personal pain to purpose-driven innovation

Scientist & Innovator
Our founder brings over 20 years of deep expertise in pharmaceutical R&D and healthcare data science. A career dedicated to translating complex medical insights into real-world solutions that matter.
Patient Experience
A life-altering accident brought chronic back pain into sharp focus — not just as a condition, but as a daily reality. This journey revealed the gaps in conventional pain care and the need for something better.
East Meets West
Exploring both Eastern traditions and Western medicine revealed a powerful truth: healing requires a holistic, science-backed approach — integrating ancient wisdom with modern evidence.
Breakthrough & Partnership
Recovery emerged through the transformative Back Rx® methodology, leading to collaboration with renowned sports medicine expert Dr. Vijay Vad — uniting clinical excellence with digital innovation to bring healing to everyone.
Back Rx

Our Flagship Product: Back Rx®

Back Rx® is not just another app — it’s a comprehensive digital health companion designed specifically for those living with chronic back pain. Rooted in evidence-based movement, personalized recovery protocols, and continuous monitoring, Back Rx® bridges the critical gap between clinical care and daily life.

Whether you’re recovering from injury, managing ongoing discomfort, or seeking to prevent future pain, Back Rx® provides the guidance, structure, and support you need — all from the comfort of your home.

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What Drives Us

Our Passion

Bridging Clinical Care & Wellness
We're closing the gap between what happens in the doctor's office and what happens in daily life. True healing continues long after the appointment ends.
Science Meets Experience
We combine rigorous scientific expertise with lived patient experience. Our solutions are built by people who understand chronic pain from the inside out.
Empathy, Community & Evidence
We empower users through compassionate care, supportive community, and evidence-based pathways — because healing is both personal and shared.

Beyond Back Rx®

The Broader Vision: Heal Factory

Our Vision
Empowering people with chronic conditions to heal, connect, and thrive — transforming long-term health through human-centered innovation.
Our Mission
Bridging clinical care and real patient experience with accessible, empathetic, science-driven solutions that change lives.

Our Core Values

Integrity in Care
We earn trust through transparency, clinical rigor, and responsible design.
Radical Simplicity
We remove friction, confusion, and overwhelm so healing feels doable.
Evidence-Led Action
Every decision is grounded in research, outcomes, and continuous learning.
Community-Powered Healing
We elevate connection as a legitimate, essential part of recovery.

Leadership

Meet the Founders

United by a shared mission to transform chronic pain care through science, technology, and compassion.

Jyotsna Kasturi, PhD

Jyotsna Kasturi, PhD

Founder, Lead Architect & Strategist
A back‑pain warrior and creator of the Digital Back Rx® app, she brings 20+ years of pharmaceutical leadership across R&D and healthcare data science. With a PhD in Computer Science and an MS in Statistics and Computer Science, Jyotsna specializes in precision medicine and real‑world evidence — and is a passionate advocate for empathetic, affordable at‑home healing.
Vijay Vad, MD

Vijay Vad, MD

Co-Founder & Clinical Advisor
A Sports Medicine Physiatrist at the Hospital for Special Surgery in New York, Dr. Vad is the creator of the original Back Rx® program and a double board‑certified physician. He is also the author of Back Rx®, Arthritis Rx®, and Golf Rx®, and a champion of evidence‑based, minimally invasive care .
Join the Movement
Whether you're seeking relief from chronic back pain or exploring partnership opportunities — Back Rx® offers pathways to heal, collaborate, and transform care together.
Health app usage

For People Living with Back Pain

Begin your guided recovery with Back Rx®. Access safe exercises, track healing progress, and connect with a supportive community designed for long-term relief.

Join Our Community
Healthcare partnership

For Partnerships & Providers

Collaborate with us to expand digital therapeutics, patient engagement, and evidence-based back pain care through innovative clinical partnerships.

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